LINEN PROMOTION AND INTERNATIONAL COOPERATION AS THE KEY FOR SUCCESS
By Marie-Emmanuelle BELZUNG, CELC General Secretary and Promotion Director
-------歐洲麻類聯(lián)合會(huì)致大連國(guó)際亞麻時(shí)尚大會(huì)致辭,歐洲麻類聯(lián)合秘書長(zhǎng)，市場(chǎng)拓展總監(jiān)貝爾曾女士致2012中國(guó)（大連）國(guó)際亞麻時(shí)尚大會(huì)
By encouraging the sharing of knowledge and skills, CELC helps to connect Linen inspirations and designer’s imagination to market expectations for creating an environment conducive to industrial competitiveness.
通過提供分享技能知識(shí)的平臺(tái)，歐洲麻類聯(lián)合會(huì)CELC使亞麻的精髓在設(shè)計(jì)師豐富的想象力與當(dāng)前的市場(chǎng)趨勢(shì)預(yù)期緊密的聯(lián)系起來并為搭建產(chǎn)業(yè)鏈競(jìng)爭(zhēng)創(chuàng)建了良好的環(huán)境。
Promotion is the common value of all the economical linen actors, wherever they are farmers, scutchers, spinners or weavers, traders, involving brands and retail. Promotion is becoming the common value of all the international key actors, wherever they’re western European, North American or Asian.
麻類產(chǎn)品的市場(chǎng)推廣是整個(gè)產(chǎn)業(yè)鏈當(dāng)中每一個(gè)環(huán)節(jié)共同的訴求，從種植者、打麻者、紡紗工、織布工、經(jīng)銷商、產(chǎn)品銷售終端。而且麻類產(chǎn)品推廣不分地域的限制，無論是在西歐、北美或者亞洲，都在商業(yè)的活動(dòng)中占有據(jù)縱情中的作用。
In a modern approach, Promotion is a mix marketing involving specifiers as trendsetters offices, designers, tradeshows, fashion shows, buying offices, manufactures and mills, medias and all the new e-networks. Buying linen and selling linen need to be pushed and promoted by the linen industry. That’s why, since a couple of years, CELC understood that sharing and training is the solution.
現(xiàn)代意義的市場(chǎng)推廣是一個(gè)廣義的概念，它涉及到趨勢(shì)預(yù)測(cè)機(jī)制，設(shè)計(jì)師，展覽會(huì)，服裝發(fā)布會(huì)，制造廠和工廠，媒體以及新興的網(wǎng)絡(luò)媒體。購(gòu)買和銷售亞麻產(chǎn)品也更為迫切地需要行業(yè)的推動(dòng)和促進(jìn)。正因如此，歐洲麻紡聯(lián)合會(huì)CELC在這幾年的時(shí)間里一直投身于整合這些資源，唯有如此，才能推動(dòng)麻類行業(yè)的推動(dòng)與發(fā)展。
CELC targets today’s key actors as brands, retail with department stores and concept stores, but also tomorrows key actors: the students in a wide approach, textile, fashion and futures designer’s. CELC is proud to have a privileged and constructive relationship with the most famous European department stores, such as Le Printemps (FR),
歐洲麻紡聯(lián)合會(huì)CELC現(xiàn)如今主要投身于麻類產(chǎn)品的品牌，零售百貨和概念店宣傳，但也許將來進(jìn)轉(zhuǎn)移到其他范圍的宣傳，例如服裝設(shè)計(jì)和流行趨勢(shì)等相關(guān)的宣傳。當(dāng)然，目前很值得欣慰的事，CELC已經(jīng)于歐洲一些非常著名的百貨公司建立了良好的關(guān)系，例如巴黎春天（法國(guó)），文藝復(fù)興（意大利）等百貨商場(chǎng)。同時(shí)，基于長(zhǎng)期的發(fā)展規(guī)劃，CELC還未頂級(jí)的時(shí)尚設(shè)計(jì)學(xué)院提供免費(fèi)的培訓(xùn)，例如法國(guó)IFM時(shí)裝學(xué)院，圣馬丁和意大利Poolytechnico時(shí)裝學(xué)院等。
Dalian International Linen Fashion Design Competition is the perfect platform to enhance creativity with linen as a natural fiber including thermoregulation, highly water absorbent capacities and sustainability as added values. Thru this major and recognized event, linen will be highlighted to many complementary targets: brands, medias and final consumers. As the CELC- IFM Linen market study noticed, the potential for linen in the Chinese fashion market is wide and reachable in a global approach including crossed events. In
大連國(guó)際亞麻服裝時(shí)尚大會(huì)為亞麻的發(fā)展提供了一個(gè)很好的宣傳平臺(tái)，在這里能夠完美的戰(zhàn)士突出亞麻的優(yōu)良保溫和吸水性能以及滿足環(huán)境科持續(xù)發(fā)展的高附加值材料性能。通過這次大會(huì)，亞麻將會(huì)引起更多的品牌廠家，媒體工作者以及消費(fèi)者的關(guān)注。根據(jù)CELC-IFM的市場(chǎng)調(diào)研結(jié)果顯示，國(guó)際性合作會(huì)給亞麻在中國(guó)服裝市場(chǎng)帶來廣闊的發(fā)展應(yīng)用前景。在中國(guó)，亞麻逐漸成為歐洲優(yōu)雅精致生活的一種象征符號(hào)。通過采用新的針織工藝，亞麻為女性及男性消費(fèi)者提供適合于各種場(chǎng)合穿著的，且易于護(hù)理的特性。
Cooperation in between the European flax factories who are worldwide leaders in producing the finest fibers with
通過與歐洲比較知名的天然纖維企業(yè)和中國(guó)亞麻企業(yè)的合作創(chuàng)立的新品牌，會(huì)擁有廣闊的市場(chǎng)空間。歐洲麻類聯(lián)合會(huì)將向消費(fèi)者這名EUROPEAN FLAX （歐洲亞麻）這個(gè)新產(chǎn)品標(biāo)志提供最優(yōu)異品質(zhì)的纖維，而授權(quán)的中國(guó)亞麻生產(chǎn)企業(yè)和品牌也同樣具有這樣的優(yōu)異品質(zhì)。
The partnership in between both official organizations, in Europe, the CELC and in
歐洲麻紡聯(lián)合會(huì)和中國(guó)麻紡行業(yè)協(xié)會(huì)的合作，會(huì)提升中國(guó)和歐洲企業(yè)的國(guó)際影響力。中國(guó)（大連）國(guó)際亞麻時(shí)尚大會(huì)就是一個(gè)良好的開端，一個(gè)值得期待的未來在前方向我們招手。
CELC is keen to enhance the relationship in between
歐洲麻紡聯(lián)合會(huì)一直致力加強(qiáng)歐洲和大連亞麻服裝會(huì)的合作關(guān)系。2013年，讓我們期待來自歐洲的服裝設(shè)計(jì)師的參與到大連國(guó)際亞麻服裝盛會(huì)上。
About CELC
The European Confederation of Linen and Hemp (CELC) is the only European agro-industrial organization federating all the stages of production and transformation for linen & hemp. It is the privileged spokesperson for 10 000 European companies and oversees the fiber’s development from plant to finished product. Created in 1951, the CELC incites reflection, market analyses, industry concertation and strategic orientations.
歐洲麻紡聯(lián)合會(huì)介紹：
歐洲麻紡聯(lián)合會(huì)是歐洲唯一的整合亞麻，大媽生產(chǎn)，加工，銷售以及其他環(huán)節(jié)的農(nóng)業(yè)工業(yè)聯(lián)合組織，是歐洲一萬(wàn)余家相關(guān)企業(yè)的特許代言人及產(chǎn)業(yè)鏈監(jiān)管單位。聯(lián)盟創(chuàng)立于1951年，致力于市場(chǎng)觀察，分析，工業(yè)合作協(xié)調(diào)及戰(zhàn)略化導(dǎo)向。詳情信息請(qǐng)參考網(wǎng)站： www.mastersoflinen.com
